Shape, Build and Grow Your Hybrid Cloud Offering

Infrastructure as a Service

Discover the Business Opportunity. Why Infrastructure as a Service?

By 2019, the APEJ market for public cloud IaaS will be USD4,387m with compounded annual growth rate of 24.1%1

There are a host of IaaS providers in the market, each with two primary differentiators:

  • Massive scale with low price, granular metering and effectively unlimited on-demand capacity
  • Lower scale, but incorporating value added services

The IaaS Landscape

If scalability is required, then building services around a scale provider will make sense. Specific deployment requirements may mean that a more customised IaaS environment is needed, hence a “build your own” offering is justified.

Understanding Your Value

Efficient deployment and smooth integration across a hybrid model adds value and margin, but alternative areas of differentiation could be:

• Tools to simplify the on-boarding process e.g. data seeding and de-dupe
• Tools that ease the process of exiting
• Adherence to generic (ISO 27001) and industry specific standards (GS007)
• Integration to DR and BCaaS offerings
• Data encryption management

Technology and Programs

Many of rhipe’s vendor partners have products in the IaaS space. Several factors will determine which option is right for you:

  • The deployment location and requirements
  • Your existing skills
  • Any legacy infrastructure that needs to be managed
  • The need to integrate across platforms
  • Delivering integrity of the IaaS Platform in the event of service failure.

  • XenServer and NetScaler are an alternative to HyperV or vSphere and provide secure load balancing, managed entry points and identity management capabilities.

  • Sophisticated load balancing, centralised control and proactive monitoring for all load environments.

  • Enabling services providers to deliver services to third parties using Microsoft software.

  • Complete end to end solution stack for building out Private, Public and Hybrid clouds.

  • Visibility and management of network traffic within service provider infrastructure.

  • High scale, high configuration flexibility from bare metal upwards.

  • vCloud Service Provider Bundles including vSphere, vCenter and vCloud Director provide a common platform for service provider cloud deployments.

How to Start Your Cloud Conversation?

In the same way that businesses outsource shipping logistics to reap the benefits of scalability, consumption based costing and no capital costs, they are turning to IT and asking whether there are similar options available. Who you need to talk to:

The Board

The Board has a fiduciary duty of care, skill and diligence with respect to the business.


The move to a consumption model created financial opportunities but also raises questions.


Budgets are tightly managed, however there is growing expectation to deliver quality services to the business.

Line of Business Managers

Operations and team leaders are increasingly technology aware.


Understanding this shift from technology to business led decision making and delivering solutions that are closely aligned to these three business outcomes will be key to the ongoing success of technology suppliers and cloud service providers.


Control panels and self service


Resources allocated across public, private and on-premises infrastructure


Revisit previously non-viable projects

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  • APEJ = Asia Pacific excluding Japan
  • CAGR = Compound Annual Growth Rate
  • BC = Business Continuity
  • DR = Disaster Recovery
  • SLA = Service Level Agreement


  • IDC – #US40709515 Dec 2015